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Berck and Le Touquet casinos acquire digital slot machines - France
French casinos are in a difficult situation with the decline of customer’s purchasing power, competition with online casino games and some regulations such as the obligation to show ID cards when entering land based casino and also the smoking ban. To retain their audience and attract new customers, most casinos have decided to upgrade their slot machines. Computerized slot machines are the latest trends and they replace progressively traditional devices. The casinos of Partouche group in Le Touquet and Berck, in France have recently decided to take the step to better tailor solutions face to difficult economic conditions experienced players if we only mention the competition from Fort-Mahon casino and online casino rooms.
According to the CEO of the Partouche casino in Le Touquet, Marc Zenou this transit to electromechanical machines generation is innovations that every company should adopt to renew their offers in order to find new customers. The years 2013 and 2014 were difficult for the Partouche Casino of Berck according to its executive director, Sandrine Baudrin mainly due to the opening of Fort-Mahon casino. But the establishment has regained its pace and is doing better since last November. Currently, the Partouche casino slots batch in Le Touquet is computerized at 70%. At Berck casino, poker tables have been replaced by machines for a year and a half already. Three playable traditional slot machines with coins of 20 cents were retained. These are products dedicated for seasonal visitors, says Sandrine Baudrin.
Source: James WILLIAMS
Monday, 29 June 2015
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