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iSoftBet Begins Rollout of Slots on Paddy Power

Alice Adventure slot game will soon be followed by branded casino content

22 April 2015, London, UK (Press Release) -- Leading flash and mobile game supplier iSoftBet is pleased to announce the release of its first slot on the Paddy Power site. Available in both flash and mobile formats, the Alice Adventure slot is one of iSoftBet’s most popular original titles and features an array of familiar characters and exciting features like the “Drink Me” and “Pick Me” bonus games.

Paddy Power has been entertaining its customers for 25 years, with over 350 retail outlets and one of the largest online gaming operations in the UK and Ireland. With Paddy Power's novel and innovative approaches to game promotion and marketing, this development marks a fantastic step in iSoftBet’s continued commercial growth.

Speaking about the agreement, iSoftBet Group Sales and Business Development Manager Luci Apostolou said “We’ve really enjoyed working with Paddy Power in the run-up to this agreement, and the team never fails to put a smile on my face.

"It’s an honour to have one of our top games live on the site and we’re thrilled to provide one of the greatest gaming brands out there with our state-of-the-art online gaming content.”

Conor Leavey, Games Marketing Manager at Paddy Power said “The branded content available from iSoftBet is especially exciting for us, and we’re really looking forward to sharing their brands with our players. These games along with iSoftBet’s original and mobile games will be invaluable assets to Paddy Power, ensuring that we maintain our reputation for providing the very best gaming content on the market.”

Alice Adventure is now available to play at paddypower.com, with a selection of iSoftBet's branded games coming soon to the site.

About iSoftBet:

With a wealth of knowledge and experience in regulated markets, iSoftBet has quickly become a household name in the online casino industry. Boasting an impressive collection of high-powered games with stunning audio-visual effects, iSoftBet’s unparalleled casino games collection also features a range of unique and innovative HTML5 mobile content along with exclusive branded content and a brand new online and terminal-based sports betting platform. Each of iSoftBet’s products is created to ensure that it meets industry standards and we combine innovation with experience to provide world class gaming software to our partners.

Contact:

Luci Apostolou, Group Sales and Business Development
Tel: +44 (0) 208 133 2907
Email: sales@isoftbet.com
Web: www.isoftbet.com

About Paddy Power:

Paddy Power is one of the world's leading betting and gaming companies, operating throughout Europe and Australia. Paddy Power was founded in 1988 and is quoted on both the London and Dublin stock exchanges.

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