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   Friday, February 23 2024 
French Ligue 1: Olympique Lyonnais signed with PokerStars

Players' jerseys in the French first football League continued to attract online poker rooms. Apart from the logos of some sports betting websites that are already worn by many players in the French league, and a few poker room as Winamax with Saint Etienne, PokerStars enters now the arena of the French first football League. The online poker site has just signed a sponsorship contract with the seven-time French champion offootball, the OL. The terms of the agreement took effect during the Ligue 1 match that oppose OL to Evian Thonon Gaillard FC. 3D logos highlighting the online poker site brands were projected on the screens of Stade Gerland during this meeting. And it will be the same for the coming matches played by the club of Lyon. Video representing the poker site offers will be also visible on the channel OL TV. And finally, the famous red spade, emblem of will be also omnipresent on the players' jerseys.

This partnership, PokerStars certainly did not signed at random. Indeed, for the current season, the OL is in the 2nd position of the championship, almost tied with PSG, the rich club of Qatar's investors which was distinguished with their star players as Ibrahimovich and friends. The marketing manager of Olympique Lyonnais is convinced in his own words, that "Digital is an axis of development of the club." Thus, he thinks that the collaboration with this poker room that has extensive experience in the digital domain is an effective way to experience strong growth.

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