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Playtech expands into Mexico
Online gaming software designer and supplier Playtech Limited is set to expand its presence throughout Latin America after signing a software licensing deal with leading Mexican land-based operator Caliente.
Playtech revealed that the agreement covers some of its most popular online casino products including branded and non-branded table and slot games, which will be supported by its Information Management Solution (IMS) technology platform in order to provide Caliente with the ability to maximise player experience and returns.
We are delighted to have secured this agreement with one of Latin America's largest and most respected gaming operators with whom, over time, we expect to develop a valuable relationship, said Mor Weizer, Chief Executive Officer for Playtech.
Our work with Caliente is in line with Playtech's strategy of entering new regulated markets and diversifies the company's geographic footprint beyond its European and Asian marketplaces. We are very excited about this project and committed to making it a great success.
Playtech stated that the new online offering from Caliente is to operate under Mexican gaming regulations while plans are also underway to extend this venture into additional Latin American countries as opportunities arise.
Our agreement with Playtech will provide a solid and state-of-the-art casino platform that, combined with our current offering, will deliver the best online gaming experience to our customers, said Eduardo Hernandez, Chief Executive Officer for Caliente.
With our combined expertise and commitment to excellence, we will be able to fully expand into Latin American regulated markets.
Source: igamingbusiness
Saturday, 03 March 2012
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