(Press Release) Hands-On Mobile (formerly MFORMA), a leading global publisher of mobile lifestyle, games and personalization products, today announced a national sweepstakes to coincide with the premiere Season Four episodes of the World Poker Tour® (WPT), which air each Wednesday on the Travel Channel. The sweepstakes, which will begin today, allows poker fans in the United States to vote for their favorite player during the course of the nine weeks counting down to the WPT World Championship(TM) on June 28. Fans can win a VIP prize package including seats at the taping of a World Poker Tour Final Table and the opportunity to appear on television as the official starter, announcing "Shuffle Up & Deal."


Hands-On Mobile brought World Poker Tour into the wireless arena through its Texas Hold'Em game, allowing poker fans the opportunity to enjoy high-stakes and high-energy poker in the palm of their hand. Hands-On Mobile's leading mobile entertainment product, World Poker Tour's Texas Hold'Em, has logged more than 4 million hands played since its launch in March, 2005.

"We jumped at the chance to continue our partnership with the World Poker Tour and the Travel Channel," said Hands-On Mobile's President and Chief Executive Officer Jonathan Sacks. "With this promotion, we hope to extend awareness of World Poker Tour among avid poker players, continue to drive sales and solidify our position as the premier mobile poker brand."

The sweepstakes offers fans of the World Poker Tour the chance to attend a live filming of one of the World Poker Tour Final Tables as the official starter. The lucky prize winner will also receive round-trip airfare for two, hotel accommodations for four days/three nights, front row VIP seats, a backstage pass and the opportunity to meet the players, along with $1,000 spending money.

"We are excited to be a part of another fantastic season on the Travel Channel," said World Poker Tour's VP of Global Consumer Products Andrea Green. "This season's promotion with Hands-On Mobile and the Travel Channel give our viewers another way to play their part in the World Poker Tour and to access the game of poker -- at their fingertips!"

During the sweepstakes period, which runs April 26 though June 22, contestants can vote for their favorite player by sending a text message with the number that corresponds to their favorite player for that week to the Short Code "WPT4U". Contestants can also enter the sweepstakes online via www.travelchannel.com/wptsweeps by clicking on the World Poker Tour's "Shuffle Up & Deal" Sweepstakes button. For more information, visit www.WPTmobile.net.

The WPT introduced poker to a worldwide audience through its innovative and riveting brand of televised poker, now seen in more than 147 countries and territories. Capturing all the excitement and sizzling action at its 17 Tour stops around the globe, the shows sets the gold standard in poker programming. The WPT inspired a global poker phenomenon that has attracted millions of men and women to the game and legions of devoted followers to the poker lifestyle. It has transformed poker into the sport of choice for vast numbers of viewers and players, and the hundreds of millions of dollars of prize money on the WPT has rekindled the promise of "The New American Dream." The WORLD POKER TOUR airs on the Travel Channel, every Wednesday night at 9 p.m. ET/PT in the U.S. and on ITV4 in the U.K.

About Hands-On Mobile

Hands-On Mobile is a leading global publisher of mobile lifestyle, games and personalization products targeting all market segments of the mobile handset marketplace. With operations in four continents, Hands-On Mobile develops, publishes and distributes mobile content to more than 150 of the world's leading operators in 40 countries. Hands-On Mobile provides operators and their customers with the world's best entertainment brands and applications and provides brand owners with the shortest route to market. The Hands-On content catalog is diverse, including BREW, Java, SMS, MMS, and WAP games, and music, sports, lifestyle, personalization, and information-services subscription products. Hands-On Mobile is a U.S. corporation with headquarters in San Francisco and offices in San Diego and Los Angeles, California; London and Bollington, England; Krakow, Poland; Rio de Janeiro, Brazil; Shanghai and Beijing, China; and Seoul, Korea. For more information about Hands-On Mobile's products and organization please visit www.HandsOn.com

About World Poker Tour

WPT Enterprises, Inc. (Nasdaq: WPTE - News) is a company engaged in the creation of internationally branded entertainment and consumer products driven by the development, production, and marketing of televised programming based on gaming themes. WPTE is the creator of the World Poker Tour®, a television show based on a series of high-stakes poker tournaments that airs on the Travel Channel in the United States and more than 147 markets globally. WPT Enterprises currently licenses its brand to companies in the business of poker equipment and instruction, apparel, publishing, electronic and wireless entertainment, DVD/home entertainment, casino games, and giftware. For show information, tools for improving poker play, and other WPT news, fans may log on to www.worldpokertour.com. The company is also engaged in the sale of corporate sponsorships. WPT Enterprises, Inc. is a majority owned subsidiary of Lakes Entertainment, Inc. (Nasdaq: LACO - News). Photos and media information can be found online at: www.worldpokertour.com/media.

Source:  Business Wire

Friday, 28 April 2006

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