A new poker program on the Sky Platform will begin broadcast this Wednesday. Poker 425, which will air on Channel 425, otherwise known as William Hill TV, will focus its coverage on the most recent and significant happenings at the European Poker Tour. It touts a magazine format, including tournament updates, analyses, interviews and pointers from eminent pro players competing on the European Poker circuit. The late-night poker program aims to snag a large portion of the late-night viewer constituency.

The William Hill name is perhaps best known from its accordingly branded online gambling site. The company believes that the popularity of WilliamHillPoker.com will help provide viewers.

Channel 425 is an interactive channel, which offers interactive gambling capabilities with its iTV remote. Gambling options include roulette, virtual racing, spoof, roll-em and other games. Daytime programming revolves mostly around the evening's sports betting prospects.

Source:  Poker777 Staff

Tuesday, 22 March 2005

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