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Eurosport: Its English branch of online bets enters into activity
Apart from its TV station specialized in newsreel and sporting events, Eurosport has just diversified its presence in the sector. Henceforth, this TV station is an online bet operator, too. On last June the 1st, Eurosport has just launched, indeed, in United Kingdom its site specialized in sporting results’ prognosis. It is a “market in growth which starts to open”, Laurent-Eric Le Lay, Eurosport’s chairman explains, to talk about the reason leading the audiovisual firm to invest in sporting bet market. It is the firm Société des paris sportifs (SPS), Serendipity’s branch, founded by Patrick Le Lay with Pinault and Bouygues groups, which is on the top of the enterprise. “The English market is extremely competitive », he continues for explaining the reason of the choice.
But in spite of this interest for the British market, this TV station doesn’t want to stop there. Eurosport already announced its intention to acquire licences to allow them to open sites of online bet in France and in Italy. By 4 years, the firm thinks to attract more than 500,000 clients and to generate €200 millions of turnover to be able to compete with sites like Bet 770. With the competition of TNT’s TV stations like Direct 8, NT1, TMC…, sports rights are in a constant rise and penalize TV station which is forced to make diversification. Eurosport is also an event organizer, particularly in motoring. During 2008 fiscal year, this TF1 branch recorded €370 millions of turnover with an operational result of €26.6 millions.
Source: Poker 777
Tuesday, 09 June 2009
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