(Press Release) PlayFirst, the leading full- service publisher of casual games, introduces a new twist on poker with Poker Pop(TM), a tile matching game that gives card-game enthusiasts a tile-turning, around-the-world escape. Developed by Say Design and published by PlayFirst, Poker Pop is poised to appeal to casual gamers and experienced poker players alike.

"At PlayFirst we're focused on new ideas in interactive entertainment," said Kenny Dinkin, vice president and executive producer, PlayFirst. "Poker Pop fuses the simple charms of tile matching with the compelling fun of good old-fashioned poker. It teaches the novice with a great tutorial, while challenging the expert with all kinds of perils and strategic choices. With its fresh gameplay and around-the-world theme, Poker Pop is an innovative blend of casual gaming and poker playing fun."

In Poker Pop, players embark on a global journey and must play winning card combinations in order to advance across the continents, gain powerups, avoid perils, collect souvenirs and send postcards home. Learning Poker Pop is easy; players simply match tiles to create poker hands. With each hand, players encounter the people and music of different countries such as Australia, Fiji and Japan. As players pop around the globe, they learn poker by matching tiles. With three modes -- Tour, Challenge and Arcade -- there is plenty of room for strategy and skill.

Now available on PlayFirst.com, Poker Pop is free to try for 60 minutes or purchase for $19.95. For more information about Poker Pop, please visit http://www.playfirst.com/game/pokerpop .

About PlayFirst, Inc.

PlayFirst is the leading publisher of highly-original games made for casual gamers wherever they play. Committed to fostering creativity, PlayFirst works with talented internal and external developers to bring innovative games to multiple platforms, including PC, Mac and mobile. PlayFirst's portfolio of games includes the record-breaking hit Diner Dash(TM) which has more than 100 million plays worldwide. Founded in 2004, PlayFirst is funded by Mayfield Fund, Trinity Ventures and Rustic Canyon Partners. For more information visit http://www.playfirst.com .

Source: PR Newswire

Wednesday, 26 April 2006