(Press Release) After another record-breaking holiday season of sales, WPT Enterprises, Inc. (Nasdaq: WPTE) has kicked off 2006 with the addition of 14 new consumer products licensees, bringing to more than 40 the total of licensees in its fast-growing stable of domestic and international product partners.

Expected to be on store shelves in the U.S. in time for Father's Day, WORLD POKER TOUR(R)-branded products are forthcoming from:

* PixelPlay -- Interactive set top box TV games
* Oakley -- Poker sunglasses
* AMF Billiards -- Poker tables
* Bev Key -- Aluminum key chain/bottle openers
* Die Cast Promotions -- Die cast trucks
* Head West -- Decorative mirrors for bar or game rooms
* Imperial Rubber Holdings -- Rolled, rubber-backed washable poker play
mat
* Notra Trading -- Bedding, towels and housewares
* Nostalgia Art -- Limited edition artwork
* Pacific Sportswear -- Wristbands, headbands and rubber bracelets for
charity
* S2Art -- Limited edition prints and posters
* Stern Pinball -- Pinball machines
* Talexia -- Cell phone charms
* Two Dog Designs -- Barbeque covers


"WORLD POKER TOUR merchandise continues to shine at retail because we work with the best licensed product companies in the U.S. and they know how to maximize brands at retail," said Andrea Green, Vice President of Global Consumer Products at WPTE. "We are thrilled to be adding these well-respected companies as licensees and appreciate their dedication to growing the WPT brand."

WPT consumer products are also making their way into stores around the world. WPTE launched its international licensing campaign in the second quarter of 2005. In the U.S., the WPT has licenses with such premiere marketers as Mforma, U.S. Playing Card, Jakks Pacific, 2K Sports, Radica, and HarperCollins to create WPT-brand products. Among the products created by the WPTE licensing partners are handheld and video games; apparel; jewelry; poker equipment and chips; books; DVDs; candy; games for mobile phones, PDAs and wireless devices; furniture and house wares, automotive accessories; talking bottle openers; lighters, and other novelties. WPTE is also rolling out products in the U.K, Australia, Scandinavia, France and elsewhere.

Brandgenuity LLC, a New York-based licensing agency, has assisted the WPT in the strategic development and execution of the licensing program. For more information on World Poker Tour licenses, contact Brandgenuity at 212-925-0730 or email info@brand-genuity.com. The company is located at 430 West 14th Street, Suite 403, New York, NY 10014.

Source:  Poker777 Staff

Thursday, 09 February 2006