Citing an ever-growing interest in poker by its readers, Advanced Financial Network (ADVFN), a leading European stocks and shares website, has gone ahead and launched an online poker room of its own, www.advfnpoker.com. The new online poker room features the regular fare of online poker games including Texas Hold'em, Omaha, Stud, and Heads-Up poker. The site also enables live chatting among fellow poker enthusiasts.

Instead of simply signing an affiliate deal with another more established online poker room, ADVFN hoped to attract its 400,000-strong registered user base to its own namesake site. ADVFN lent its brand name to the site but the actual management services have been undertaken by e-gaming consultants and service provider Inside Gaming.

"As an innovative media company ADVFN is always open to exploring different content formats and widening its appeal. We believe that the continued strong interest in poker from our user base, traders and the ever-increasing Internet community presents a good opportunity," commented Clem Chambers, CEO of ADVFN.

Source:  Poker777 Staff

Saturday, 04 February 2006