Mobile entertainment developer and publisher Glu Mobile has inked a deal with Harrah's License Company for use of Harrah's World Series of Poker (WSOP) brand name in a new line of mobile content. Forthcoming WSOP-branded mobile products include games, graphics, ringtones and other applications. WSOP fans can expect to see Glu's mobile poker applications roll out over the coming year.

The alliance with Glu Mobile is another one of the many major licensing deals Harrah's has signed in the past year for the WSOP brand. In 2005, Harrah's entered partnerships with America Online and Activision, both of which are now using the WSOP brand name for online poker gaming and console gaming, respectively.

"Harrah's and the World Series of Poker are two of the biggest brands in the entertainment industry," noted Greg Ballard, president and CEO of Glu Mobile. "The ever-increasing popularity of poker and the emerging consumer excitement of multiplayer mobile games combine to make this a timely and powerful alliance."

Source: Poker777 Staff

Thursday, 5 January 2006