In efforts to promote its free online poker tournaments, online video game and tournament provider CYOP announced that it entered an exclusive marketing agreement with SINA U.S. The marketing deal signed between the two companies dictates that SINA U.S., a subsidiary of SINA Corporation, will exclusively promote CYOP's free online poker tournaments, as well as the company's billiards games. As part of CYOP's general effort to target the Asian market, this promotional campaign will focus particularly on Chinese internet users.

Regarding the deal, Mitch White, CEO of CYOP, said, "We are very pleased to have signed the marketing agreement with SINA U.S. We consider this agreement to be a significant milestone for CYOP and a strategic leverage of our Pool game offering with SINA U.S. We will appropriately keep our shareholders informed with progress and developments."

Source:  Poker777 Staff

Saturday, 09 April 2005