Online poker room DoylesRoom.com, the namesake site of poker champion Doyle Brunson, will benefit from a new marketing strategy provided by iMedia International. Specializing in digital media solutions, iMedia has begun developing an interactive marketing CD-ROM disk, promoting the online poker room. The disks will be distributed among poker players and gamers in specific target locations, in an effort to draw greater traffic to Doyle's Room.

The CD-ROM features a number of educational components, including multimedia instruction and poker playing tips. Brunson himself makes an appearance, battling it out against Mike Caro, affectionately known as "the mad genius of poker." The two share explanations and poker strategy tips as they play.

The iMedia initiative marks Doyle's Room's first use of interactive media marketing for promotional purposes.

Source: Poker777 Staff

Tuesday, 29 March 2005