Planning agencies including Tonic and Experience have recently begun seeking clients in the online poker industry. Two such agencies, Tonic and Experience, have recently gained accounts with online poker sites. Ultimatebet.com, one of the U.S.'s leading poker sites, hired Tonic to maneuver the business during its UK launch, while Experience is getting an attractive £1.5m for its strategic planning services by PokerStars.

Tonic is taking advantage of the online poker boom, and the Ultimatebet.com UK launch is a logical move, considering the popularity of online gaming there. According to one estimation, online gaming revenue in the UK reached £6.6bn just in the last year. Tonic has been enlisted to jazz up the poker industry, by making sportingbet.com a unique site.

Tonic has handled accounts for Yeo Valley Organic, EasyJet, Interoute and Scottish Media Group, while Experience's clients have included The Independent , JC Decaux and Tesco.

Source:  Poker777 Staff

Friday, 18 February 2005